PRIVACY POLICY

Effective Date: October 22, 2025
Last Updated: October 22, 2025

1. INTRODUCTION

This Privacy Policy (“Policy”) describes how Klarlux (“we,” “us,” or “our”) collects, protects, uses, and shares personal data (“Personal Information”) that you may provide through the website klarlux-ny.com (“Website,” “Site,” or “Platform”). This Policy constitutes a legally binding agreement between you (“User,” “you,” or “your”) and Klarlux.

By accessing and using the Website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Policy and consent to our collection, use, and disclosure of your Personal Information as described herein.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

We collect Personal Information only when you make a purchase on our Website or voluntarily provide it through other interactions. The information we collect includes:

  • Full Name (first and last name)
  • Email Address
  • Shipping Address (street address, city, state/province, postal code, country)
  • Billing Address (if different from shipping address)
  • Telephone Number
  • Order History and Preferences
  • Communication History (customer service inquiries, feedback, reviews)

This information is necessary to process your orders, deliver your purchases, and provide customer support.

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information about your device and browsing behavior, including:

  • Device Information: IP address, browser type and version, operating system, device type, unique device identifiers
  • Usage Data: Pages visited, time spent on pages, links clicked, referring website, date and time of access
  • Location Data: Approximate geographic location based on IP address
  • Cookies and Similar Technologies: As detailed in Section 8 below

2.3 Information from Third Parties

We may receive information about you from third-party services, including:

  • Payment Processors: Transaction verification data (not including full payment details)
  • Shipping Partners: Delivery confirmation and tracking information
  • Analytics Providers: Aggregated demographic and behavioral data
  • Social Media Platforms: If you interact with our social media content

3. HOW WE USE YOUR INFORMATION

We use the Personal Information we collect for the following purposes:

3.1 Order Processing and Fulfillment

  • Processing and executing orders
  • Delivering products to your specified address
  • Sending order confirmations and shipping updates
  • Managing returns, exchanges, and refunds
  • Preventing fraudulent transactions

3.2 Communication

  • Providing customer support and responding to inquiries
  • Sending transactional emails (order status, account notifications)
  • Sending marketing communications and newsletters (with your consent)
  • Conducting customer satisfaction surveys
  • Notifying you of policy changes or important updates

3.3 Service Improvement

  • Analyzing usage patterns to improve our Website functionality
  • Personalizing your shopping experience
  • Developing new products and services
  • Conducting market research and analytics

3.4 Legal Compliance

  • Complying with legal obligations and regulations
  • Protecting our legal rights and interests
  • Detecting, preventing, and addressing fraud or security issues
  • Enforcing our Terms of Service and other policies

4. PAYMENT INFORMATION

We use trusted third-party payment service providers (Stripe and PayPal) for all payment transactions. We do NOT store your complete payment card information on our servers.

All payment processing is conducted through the secure platforms of our payment partners in accordance with Payment Card Industry Data Security Standards (PCI DSS). These partners may store limited payment information (such as the last four digits of your card and expiration date) for transaction verification and dispute resolution purposes.

By providing payment information, you consent to its processing by our payment partners according to their respective privacy policies:

5. EMAIL MARKETING AND COMMUNICATIONS

5.1 Marketing Emails

With your consent, we send marketing emails and newsletters to inform you about:

  • New product launches and collections
  • Special promotions and exclusive offers
  • Style tips and fashion trends
  • Company news and updates

5.2 Opt-Out Rights

You can unsubscribe from marketing communications at any time by:

  • Clicking the “Unsubscribe” link at the bottom of any marketing email
  • Adjusting your email preferences in your account settings
  • Contacting us at hello@klarlux-ny.com

Please Note: Even if you opt out of marketing emails, we will still send you transactional emails related to your orders and account (order confirmations, shipping notifications, password resets, etc.).

6. INFORMATION PROTECTION AND SECURITY

6.1 Security Measures

We implement appropriate technical and organizational security measures designed to protect your Personal Information from unauthorized access, alteration, disclosure, or destruction, including:

  • Encryption: SSL/TLS encryption for data transmission
  • Access Controls: Restricted access to Personal Information on a need-to-know basis
  • Secure Servers: Industry-standard hosting and storage security
  • Regular Security Audits: Periodic assessment of our security practices
  • Employee Training: Staff education on data protection and privacy

6.2 Limitations

Despite our security measures, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your Personal Information, we cannot guarantee absolute security. You acknowledge and accept this inherent risk when providing information online.

6.3 Your Responsibility

You are responsible for maintaining the confidentiality of your account credentials. Please notify us immediately at hello@klarlux-ny.com if you suspect any unauthorized access to your account.

7. INFORMATION SHARING AND DISCLOSURE

7.1 Third-Party Service Providers

We share your Personal Information only with trusted third-party service providers who assist us in operating our business, including:

  • Payment Processors (Stripe and PayPal) for payment processing
  • Shipping Carriers (such as DHL, FedEx, USPS) for order delivery
  • Email Service Providers for sending newsletters and communications
  • Analytics Providers (such as Google Analytics) for website performance analysis
  • Customer Service Platforms for support ticket management
  • Cloud Storage Providers for secure data storage

These service providers are contractually obligated to protect your information and may only use it for the specific purposes we authorize.

7.2 Business Transfers

In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your Personal Information may be transferred to the successor entity, subject to this Privacy Policy.

7.3 Legal Requirements

We may disclose your Personal Information when required by law or in response to:

  • Valid legal processes (subpoenas, court orders, regulatory requests)
  • Protecting our rights, property, or safety, or that of our users
  • Investigating potential violations of our Terms of Service
  • Detecting, preventing, or addressing fraud or security issues

7.4 What We Do NOT Do

We DO NOT:

  • Sell your Personal Information to third parties
  • Rent or lease your Personal Information
  • Trade your Personal Information
  • Share your information for third-party marketing purposes without your explicit consent

8. COOKIES AND TRACKING TECHNOLOGIES

8.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our Website. They help us recognize you, remember your preferences, and improve your browsing experience.

8.2 Types of Cookies We Use

Essential Cookies: Necessary for Website functionality (shopping cart, checkout, security)

Performance Cookies: Collect anonymous data about how visitors use our Website (Google Analytics)

Functional Cookies: Remember your preferences and settings

Marketing Cookies: Track your browsing activity to deliver relevant advertisements

8.3 Cookie Management

You can control cookies through your browser settings:

  • Accept all cookies
  • Receive notification when cookies are set
  • Reject all cookies

Note: Blocking essential cookies may impair Website functionality, including the ability to complete purchases.

8.4 Third-Party Cookies

We use third-party services that may set their own cookies:

  • Google Analytics: Website traffic analysis
  • Facebook Pixel: Advertising optimization
  • Social Media Plugins: Social sharing functionality

For more information about third-party cookies, please review the privacy policies of these services.

9. DATA RETENTION

9.1 Retention Periods

We retain your Personal Information for as long as necessary to:

  • Fulfill the purposes described in this Policy
  • Comply with legal obligations (tax, accounting, regulatory requirements)
  • Resolve disputes and enforce agreements
  • Maintain security and prevent fraud

9.2 Specific Retention Periods

  • Account Information: Retained until you request deletion or your account is inactive for 7 years
  • Order History: Retained for 7 years for accounting and legal purposes
  • Marketing Communications: Retained until you unsubscribe
  • Customer Service Records: Retained for 3 years after last interaction
  • Website Analytics: Typically aggregated and anonymized within 26 months

9.3 Deletion

After the retention period expires, we securely delete or anonymize your Personal Information in accordance with applicable laws.

10. INTERNATIONAL DATA TRANSFERS

Our Website is operated from the United States. If you are located outside the United States, please be aware that information we collect will be transferred to, processed, and stored in the United States.

The United States may have data protection laws that differ from those in your country. By using our Website and providing your information, you consent to this transfer, processing, and storage of your information in the United States.

For users in the European Union, we implement appropriate safeguards (such as Standard Contractual Clauses) to ensure your data receives adequate protection during international transfers.

11. CHILDREN’S PRIVACY

Our Website is not intended for children under 13 years of age (or under 16 in the European Union). We do not knowingly collect Personal Information from children.

If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at hello@klarlux-ny.com, and we will promptly delete such information from our systems.

12. YOUR PRIVACY RIGHTS

12.1 General Rights

You have the following rights regarding your Personal Information:

Right to Access: Request a copy of the Personal Information we hold about you

Right to Rectification: Request correction of inaccurate or incomplete information

Right to Erasure (“Right to be Forgotten”): Request deletion of your Personal Information (subject to legal retention requirements)

Right to Restriction: Request limitation of processing in certain circumstances

Right to Data Portability: Receive your Personal Information in a structured, machine-readable format

Right to Object: Object to processing based on legitimate interests or for direct marketing

Right to Withdraw Consent: Withdraw consent at any time (without affecting prior processing)

12.2 Additional Rights for EU Residents (GDPR)

If you are located in the European Union, you have additional rights under the General Data Protection Regulation (GDPR), including:

  • Right to lodge a complaint with your local supervisory authority
  • Right to object to automated decision-making and profiling

Legal Basis for Processing:

  • Performance of contract (order fulfillment)
  • Consent (marketing communications)
  • Legitimate interests (fraud prevention, service improvement)
  • Legal obligations (tax compliance, records retention)

12.3 Additional Rights for California Residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including:

  • Right to know what Personal Information is collected, used, shared, or sold
  • Right to delete Personal Information (subject to exceptions)
  • Right to opt-out of the sale of Personal Information (Note: We do not sell Personal Information)
  • Right to non-discrimination for exercising your privacy rights

12.4 How to Exercise Your Rights

To exercise any of these rights, please contact us at:

  • Email: hello@klarlux-ny.com
  • Subject Line: “Privacy Rights Request”
  • Include: Your name, email address, and specific request

We will respond to your request within 30 days (or as required by applicable law). We may need to verify your identity before processing your request.

13. DO NOT TRACK SIGNALS

Some browsers support “Do Not Track” (DNT) signals. Our Website currently does not respond to DNT signals because there is no industry-wide standard for how to interpret and implement DNT.

14. THIRD-PARTY WEBSITES

Our Website may contain links to third-party websites, social media platforms, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any Personal Information.

15. AUTOMATED DECISION-MAKING

We may use automated decision-making technologies (such as algorithms) for:

  • Fraud detection and prevention
  • Personalized product recommendations
  • Dynamic pricing (where legally permitted)

You have the right to request human intervention, express your point of view, and contest automated decisions that significantly affect you.

16. CHANGES TO THIS PRIVACY POLICY

16.1 Updates

We reserve the right to update this Privacy Policy at any time to reflect:

  • Changes in our practices
  • Changes in legal or regulatory requirements
  • Introduction of new services or features
  • User feedback and concerns

16.2 Notification

We will notify you of material changes by:

  • Posting the updated Privacy Policy on this page with a new “Last Updated” date
  • Sending an email notification to the address associated with your account
  • Displaying a prominent notice on our Website

16.3 Continued Use

Your continued use of our Website after the effective date of changes constitutes your acceptance of the updated Privacy Policy. If you do not agree with the changes, please discontinue use of our Website.

17. CONTACT INFORMATION

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Klarlux
United States
Email: hello@klarlux-ny.com
Response Time: We aim to respond within 48-72 business hours

For privacy-specific inquiries, please use the subject line “Privacy Inquiry” to ensure prompt attention.

18. DISPUTE RESOLUTION

If you have a complaint about our privacy practices, please contact us first so we can attempt to resolve it. If you are not satisfied with our response, you may:

  • File a complaint with your local data protection authority (for EU residents)
  • Submit a complaint to the Federal Trade Commission (for U.S. residents)
  • Pursue other legal remedies available under applicable law

Last Updated: October 22, 2025

Acknowledgment: By using klarlux-ny.com, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.